groundwirED solutions
STABILITY. SUPPORT. SUCCESS.

Brand and go-to-market leadership

for organizations shaping how people learn.

Through groundwirED, I help higher education, continuing and professional education, and corporate learning organizations define and position their brand, take products to market, and build marketing that drives pipeline, not just presence.

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Kelly Lewis-Pratl
KELLY LEWIS-PRATL
Founder, groundwirED solutions

ABOUT

I have learned from groundwires
most of my life.

They are the reassuring voices that say, “You’ve got this,” and the people who show by example what it looks like to do what is right, not what is easy. Those lessons became my guiding principles, and they have carried me through more than 20 years in advertising, marketing, and communications.

My passion is brand. I love finding what makes an organization distinct, then giving it a clear position and a voice people trust. I have done that from agency work at Leo Burnett and Crispin to 13 years at Wiley, where I led a business unit rebrand and grew marketing from regional teams to a global brand.

Through groundwirED, I have built complete brands for Unstoppable, Careers Matter, and WorldQuant Learning, from positioning and identity through launch.

I believe deeply in lifelong learning, in all its forms. That is why I do this work for the organizations that make it possible.

  • WORLDQUANT LEARNING
  • AUTHENTICA SOLUTIONS
  • CAREERS MATTER
  • UNSTOPPABLE
  • WILEY
  • CRISPIN
  • LEO BURNETT

SELECTED IMPACT

  • 50%of pipeline opportunities sourced through marketing at Wiley
  • $4.2Mpersonal pipeline built in sales leadership at Authentica Solutions
  • Top 20%globally on Spotify for follows and shares, for a podcast my team launched at Wiley
  • 35+person marketing team led across four regions

WHAT I DO

Three ways I help learning organizations grow.

  1. Brand development and positioning

    Brand platforms, positioning, and messaging architecture that make an organization clear, credible, and easy to choose. This is where I start, and where I do my best work.

  2. Go-to-market and launch

    Market strategy, launch planning, and integrated campaigns that move new products and programs from idea to pipeline.

  3. Marketing leadership

    Fractional and interim leadership to build the marketing function: team, technology, operations, and the reporting that proves impact.

IN THEIR WORDS

“Her proven track record in brand strategy drives sales because she understands how to leverage the power of brand building to move customers beyond awareness and incite them to take action.”
Former colleague, Wiley
“Kelly built our company brand with both strategic clarity and creative range, establishing a presence that reflected who we were and where we were going.”
Former colleague, Authentica Solutions
“When Wiley Education Services needed all aspects built for their branding, Kelly led the charge and helped grow the company’s recognition in higher ed as one of the top brands.”
Former team member, Wiley
“Throughout our professional relationship, Kelly consistently demonstrated her competence, creativity, and strategic thinking in the field of brand marketing and corporate communication.”
Former leadership colleague, Wiley
“From the get go, I could tell Kelly was both super talented and possessed a set of values that instills trust and confidence. She is a tremendous leader and team player … she is both incredibly competent and brings a growth and positive mindset.”
Former manager, Wiley

CONTACT

Start a conversation.

Whether you are rethinking your brand, planning a launch, or building a marketing team, I would welcome the chance to talk.